"Jeff Rubins should be mandatory reading for all corporate executives." The National Post.....
This book is a great read, and one that should be required for anyone with a long term interest in energy, transportation, manufacturing or agriculture."
Why Your World Is About to Get a Whole Lot Smaller is a powerful and provocative book that explores what the new global economy will look like and what it will mean for all of us.
In a compelling and accessible style, Jeff Rubin reveals that despite the recent recessionary dip, oil prices will skyrocket again once the economy recovers. The fact is, worldwide oil reserves are disappearing for good. Consequently, the amount of food and other goods we get from abroad will be curtailed; long distance driving will become a luxury and international travel rare. Globalization as we know it will reverse. The near future will be a time that, in its physical limits, may resemble the distant past.
Why Your World Is About to Get a Whole Lot Smaller is a hopeful work about how we can benefit personally, politically, and economically from this new reality. American industries such as steel and agriculture, for instance, will be revitalized. As well, Rubin prescribes priorities for President Obama and other leaders, from imposing carbon tariffs that will increase competition and productivity, to investing in mass transit instead of car clogged highways, to forging “green” alliances between labor and management that will be good for both business and the air we breathe.
Most passionately, Rubin recommends ways every citizen can secure this better life for himself, actions that will end our enslavement to chain store taste and strengthen our communities and timeless human values.
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